Market research in China: Why is it important?
Before the sale of products in China, what is better than to gather as much information on the market, Chinese consumer expectations, distribution and even competition. We often forget it, but market research is an almost compulsory job before moving abroad. This exploration work allows us, the decision makers to have a clear idea of this market, to have an overview of trends and competition. The objective of a market research in China is to identify the information in china that you need to analyze for use in your business.
Market research in China is not always taken seriously, especially since the great marketing guru began to ironize on the principle of market research, it makes no sense, the customer does not know what that he wants. People of this world have enough power and resources to create trends. But this is not the case for everyone. Many well aware people are convinced that their products is quite new in china, is also perfectly suited to the Chinese market and has no competitors.
It is important to tackle a market as difficult as China, understand the environment and identify the real customers to promote your product or service. In China, customer codes, buying habits and consumer needs are really different from what we know in the West. Regarding the stages of market research in China, we must first identify the problems of the company. You also need to know what information the company really needs. Then the equator which is relevant information, time and cost. Each company has objectives and constraints of its own. We must also look for documentaries. To frame, monitor and control the completion of the study. This is one of the most delicate in China. It is then necessary to analyze, interpret and use results which are the information received and then dissected and analyzed for the realization of a synthesis. This is generally the success of the project. Finally it takes the recommendation that is from this condensed information that the markers will have to make recommendations on marketing to adopt. There exist several types of market research in China such as documentary study, quantitative study, and also qualitative studies.